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Digital Sales Specialist-WTOC
DIGITAL SALES SPECIALIST - WTOC
Job Category: Sales
Requisition Number: DIGIT010937
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Posting Details
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- Posted: April 25, 2024
- Full-Time
·Locations
Showing 1 location Savannah, GA 31405, USA
Job Details
Description
About Gray Television:
Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
About WTOC:
WTOC-TV, located in beautiful Savannah, GA, is the CBS affiliate serving 17 counties in south Georgia and 3 in South Carolina. WTOC is the market's dominant station, celebrating almost 70 years of excellence in news, sports, and weather reporting both on-air and online. WTOC is a part of Gray Media. WTOC 11 is the number one news source in beautiful historic Savannah, Georgia which was named the third-best city in the U.S. by Travel and Leisure. As Savannah’s first TV station, WTOC’s community roots run deep. The call letters stand for Welcome To Our City.
Job Summary/Description:
WTOC is seeking a Digital Sales Specialist. A qualified candidate for this position must have strong organizational and communication skills (verbal and written) and the ability to manage multiple priorities and deadlines in our fast-paced environment. This position works directly with the sales department, other station departments, advertisers, and agencies on daily continuity duties, to ensure that campaigns run as directed.
Duties/Responsibilities include (but not limited to):
- Work with our corporate design team on digital ad creative
- Schedule new digital campaigns
- Attend client creative calls to understand the client's goals and needs for their creative
- Monitor that all digital campaigns are running effectively and on pace to deliver
- Revise and optimize current digital campaigns
- Suggest optimization strategies for digital campaigns and upsell opportunities to drive revenue
- Assist the sales team with developing concise reports highlighting the success of the campaign
- Stay up to date with emerging trends and identify areas of development within the industry
- Maintain excellent customer service relations at the client and agency levels
- Work with other departments on station projects
Qualifications/Requirements:
- College degree preferred or equivalent in years of experience
- Candidate should have experience in PowerPoint, Word, Excel, and Outlook and be proficient in data entry
- Training will be provided
- Experience with social media, paid digital ads, Google ad words, Google Analytics, Google Ad Manager, Nielsen/ComScore ratings, Wide Orbit Sales and Traffic is a plus
If you feel you’re qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WTOC-TV/Gray Television, Inc. is a drug-free company
Additional Info:
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge. https://youtu.be/RVdwTMRqpY0
Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
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