• Digital Focused Account Executive-WTOC

    Posted: 01/07/2024


    Job Category: Sales
    Requisition Number: DIGIT009266
    Apply now

    Posting Details

      • Posted: October 9, 2023
    • Full-Time


    Showing 1 location
    Savannah, GA 31405, USA

    Job Details


    About Gray Television:
    Gray Television is a leading media company that owns and operates high-quality stations in 113 television markets, reaching 36 percent of US television households. 
    We constantly strive for excellence. By upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and developing the best and brightest employees in the business. 
    About WTOC:
    WTOC-TV, located in beautiful Savannah, GA, is the CBS affiliate serving 17 counties in south Georgia and 3 in South Carolina. WTOC is the market's dominant station, celebrating almost 70 years of excellence in news, sports, and weather reporting both on-air and on-line. WTOC is a part of Gray Media.
    Job Summary/Description:
    Are you passionate about the dynamic world of digital advertising and driven by the thrill of connecting advertisers with their ideal audiences in the evolving digital landscape? Do you have a proven track record of driving revenue and building lasting client relationships in the advertising industry? Would you like to add broadcast television to your arsenal of products?
    If the above description sounds like you, we want to hear from you regarding our digital-focused Account Executive position.
    Duties/Responsibilities include (but are not limited to):
    ?? Prospect for local and regional business. Reach decision-makers, set meetings, analyze client needs, and create and deliver compelling and strategic advertising presentations that address client objectives.
    ?? Create and present strategic marketing proposals for key accounts and new business decision-makers.
    ?? Research and stay current on all local digital marketing trends and opportunities.
    ?? Collaborate with a cross-functional team, including sales assistants, video production, digital design team, & ad operations to ensure the campaigns are delivered efficiently.
    ?? Accurately project revenues, meet and exceed monthly budgets for all product lines, and exceed annual budgets.
    • College degree preferred or equivalent in years of experience.
    • Demonstrated knowledge of digital products and how they are positioned and sold in the marketplace.
    • A demonstrated application and success in selling Search Engine Marketing (SEM), Search Engine Optimization (SEO), Target Display, OTT/CTV, social media, Email Marketing, Chat, Website Development, and others.
    • A demonstrated ability to understand categories of businesses to prospect in.
    • A history of doing in-depth needs analysis designed to uncover a client's needs and then provide the right solution(s) to fit that need and show data that corroborates and justifies the sale.
    • Excellent written and verbal communication skills and the ability to present multi-varied solutions to groups of people as needed.
    Qualified, interested applicants may go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references.
    (Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
    WTOC-TV/Gray Television, Inc. is a drug-free company
    Additional Info:
    Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, and transfer, leaves of absence, compensation and training.
    Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.
    Gray Television encourages all new employees to be fully vaccinated against the coronavirus virus prior to or by the first workday.  https://youtu.be/V151Pl3e270



    High School or better.


    2 years: Digital sales experience